Marc Newson Design

I saw this video (below) the other day and thought it went well with what I was trying to say in a previous post about how we, as fashion designers, don’t really assess the idea of “designer”.

Marc Newson is an Australian product designer, considers himself a problem solver, and knows his stance on what he would like to design and why.

Where is this reasoning in the fashion world?

marc newson transport

Design is about problem solving and the whole process is about being able to respond and provide solutions.

I call myself a problem solver. In fact, I kind of feel like a gun for hire.

As a designer, I was conscious of the fact that I didn’t want to pretend I was an artist. But I’m definitely not an artist…. perhaps I work more like an artist than a lot of designers do, but I also work a lot more like a designer than other designers do as well.

I really believe in quality. I believe in the fact that, ultimately, you kind of get what you pay for.

For me, luxury is kind of about quality, really. You know, what we all think about as luxury… has an overtly commercial overtone… but there are, absolutely, things that I wouldn’t want to do. You know, I’m not a big fan of the idea of designing mass produced, disposable objects because I don’t like the idea of designing landfill.

I like the idea of designing things that gives people enjoyment.

What brings me the most pleasure about doing all of this of all of this is, I suppose, what I get out of it, at the end of the day… and that is, ultimately, knowledge.


So fashion people. What is our reason for design?



Marc Newson: Transport on


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